Tech? No!

Campaign / Branding / Digital

Casio is looking to launch a campaign aimed at attracting a younger demographic living in New York City. The demographic is interested in style, music, and authentic connection. They like to spend genuine time with friends and build their community through engagement in the arts. 

Younger generations have been targeted by invasive technology for most of their lives – this campaign refreshes the narrative and brings simplicity back into our tech. Tech? No! is an anti-tech solution to the constant inundation of modern city life.   

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